Client

Regional Transportation Authority

Save Transit Now Campaign

Carlos Javier Ortiz helped direct and photograph the Save Transit Now campaign, highlighting the urgent need for transit funding in Chicago. Created by Span for the RTA, the campaign contrasts two futures—thriving or collapsing—driving over 15,000 residents to contact legislators through SaveTransitNow.org and demand full funding for public transit.

Television

Television ads in Chicago and nearby areas. 15-second and 30-second ads ran across the region.

Inside a bus with political ads promoting transit funding, with autumn trees and a street visible through the window.Carlos Javier Ortiz , RTA campaign advertising campaign, Director, cinematographer,

Billboards throughout Chicago and its suburbs.

Collage of four images: Top left shows people standing and sitting on a bus, some holding onto handles; top right shows people standing and seated on a crowded subway train; bottom left displays a transit car interior with a sign reading 'If our State fully funds transit, we can have up to 50% shorter wait times SaveTransitNow.org'; bottom right has a sign urging viewers to tell state legislators to fund transit or face 40% service cuts, with images of people inside a transit car.

Television

Television ads in Chicago and nearby areas. 15-second and 30-second ads ran across the region.

A collage of four images promoting transit: top left shows a crowded bus interior, top right shows a less crowded bus interior, bottom left shows passengers standing on a train, and bottom right shows cars at night. The overlay text in yellow and white highlights transit issues and solutions, including phrases like 'Fully Fund Transit Times,' 'Shorter Wait Times,' and '40% service cuts.' It also encourages viewers to visit SaveTransitNow.org and shows the RTA logo and a QR code.

Newspapers

Local newspapers featured different ads including those tailored to Spanish-speaking audiences

Four images of newspaper advertisements promoting transit funding. The first shows passengers on a bus with a message urging state legislators to fund transit at 40%, with a yellow 'SaveTransitNow.org' link. The second features passengers waiting at a transit station with a message about funding up to 50% savings. The third displays a similar transit station scene with a message about the state's financial health allowing a 50% reduction in public transportation wait times. The fourth shows passengers on a bus with a message encouraging legislators to avoid cuts to transit services, emphasizing the service faces a 40% cut, with a yellow 'SaveTransitNow.org' link.